A Guide to Briefing – Make yours Count

How to write a briefing

Writing a good brief is easier than you may think. A briefing is essentially a blueprint for your finished text so it’s important to get your main points across to the writer clearly and concisely. We’ve compiled a short guide to help you write briefs that are relevant and to the point. Read more…


The New Google Panda: How to Recover from Hits and Produce Panda-proof Content

Google-Panda

Since it was first released back in 2011, Google Panda is arguably the most important for content marketers and writers. But whether you took it head on or tried to sneak around it, this was one bear that wasn’t going to go quietly. Since Google have recently revealed their latest Panda update, we’ll be detailing the newest features, as well as providing our top tips on how to create Panda-proof content. Read more


How to Ace that All-important Product Description

product description

When it comes to content marketing for e-commerce, there are definitely a few tried and tested methods of generating sales, but this doesn’t necessarily make it easier to establish success. In fact, it makes it even more competitive.

After speaking (a lot) about SEO and ranking, today we’d like to share with you our tips for creating one of the most essential elements of e-commerce content, that single piece of text that has the power to convert readers into customers: the product description. Read more


How to Go Viral: Tips for Creating Infectious Content in 2016

viral-content

On February 21st, AD 4, news broke that the grandson of Roman Emperor Augustus had died in Lycia. Whilst you’d think that this would be a hot topic across the Empire, it was discovered that the residents of Pisa didn’t actually find out until 36 days later. In an age where we’re fed 12 different cat videos an hour, we often take for granted how quickly content can travel. But, if you want to take advantage of the ability to ‘go viral’, there are a few tips & tricks you need to know before diving head first into the content-rich world wide web.
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A Content Marketing Forecast for 2016

The decorations have been stuffed in the garage, the wine has been drunk and even the thought of another turkey sandwich is enough to make us feel queasy. This can only mean the new year is upon us. 2016 promises to be a glistening opportunity for businesses looking to improve their online presence. To help combat the January blues and prepare for the year ahead, we’ll be outlining key points to consider when compiling your company’s resolutions. Read more…


Why your Site Needs a Blog and How to Create One

This week we’re getting incredibly meta with a post all about the benefits of blogging. More specifically, we’ll be looking at why some of the most successful sites incorporate high-quality, content-rich blogs, and how you can use this tool to engage and intrigue your client base. Read more…


Make Writer’s Block a Thing of the Past

We all have those horrible days where inspiration seems to be just out of reach and a blank page is all that we can manage. Writer’s block seems to strike at the worst possible moments; when you’re trying to impress a new client or when you have a deadline in twenty minutes. Never fear, dear greatcontent writer, help is at hand. We’ve come up with a few hints and suggestions that will help you get your writing mojo back. One of the quickest and easiest tricks is to simply make a list of the first five things you see. While it may not be pertinent to your article you have written something down and taken that all-important first step to banishing the block. But that’s not all we have up our sleeves, so why not….

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