4 Biggest Content Strategy Mistakes and How to Fix Them

content-marketing

Creating a solid content marketing strategy is not without its challenges. When done well, a good strategy can successfully improve your overall approach to content writing, which will eventually increase brand awareness and regular site visits. In this post, we’ll be looking at the 4 biggest mistakes made when it comes to putting together a content marketing strategy, and how you can avoid them. Read more…


A Guide to Briefing – Make yours Count

How to write a briefing

Writing a good brief is easier than you may think. A briefing is essentially a blueprint for your finished text so it’s important to get your main points across to the writer clearly and concisely. We’ve compiled a short guide to help you write briefs that are relevant and to the point. Read more…


How to Ace that All-important Product Description

product description

When it comes to content marketing for e-commerce, there are definitely a few tried and tested methods of generating sales, but this doesn’t necessarily make it easier to establish success. In fact, it makes it even more competitive.

After speaking (a lot) about SEO and ranking, today we’d like to share with you our tips for creating one of the most essential elements of e-commerce content, that single piece of text that has the power to convert readers into customers: the product description. Read more


How to Go Viral: Tips for Creating Infectious Content in 2016

viral-content

On February 21st, AD 4, news broke that the grandson of Roman Emperor Augustus had died in Lycia. Whilst you’d think that this would be a hot topic across the Empire, it was discovered that the residents of Pisa didn’t actually find out until 36 days later. In an age where we’re fed 12 different cat videos an hour, we often take for granted how quickly content can travel. But, if you want to take advantage of the ability to ‘go viral’, there are a few tips & tricks you need to know before diving head first into the content-rich world wide web.
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Why your Site Needs a Blog and How to Create One

This week we’re getting incredibly meta with a post all about the benefits of blogging. More specifically, we’ll be looking at why some of the most successful sites incorporate high-quality, content-rich blogs, and how you can use this tool to engage and intrigue your client base. Read more…


Make Writer’s Block a Thing of the Past

We all have those horrible days where inspiration seems to be just out of reach and a blank page is all that we can manage. Writer’s block seems to strike at the worst possible moments; when you’re trying to impress a new client or when you have a deadline in twenty minutes. Never fear, dear greatcontent writer, help is at hand. We’ve come up with a few hints and suggestions that will help you get your writing mojo back. One of the quickest and easiest tricks is to simply make a list of the first five things you see. While it may not be pertinent to your article you have written something down and taken that all-important first step to banishing the block. But that’s not all we have up our sleeves, so why not….

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Insight from Buzzsumo and Moz: How to Get More Shares and Links to your Content

From the humble content-writer to the CEO of a major corporation, we can all agree that getting content shared and linked to is crucial to any successful marketing strategy. Done well, great content can help propel you into the commercial stratosphere, far beyond the cyber-graveyard where all bad content goes to die. Visibility is the key objective, as content that is linked to or shared definitely sees a boost in rankings.

Sounds simple enough to do, right? Wrong! (more…)