May 12, 2015
If you are publishing web content, what should be your primary aim? To draw in and hold the attention of readers until your message has been communicated. Beyond that basic goal, there isn’t much else that you should be trying to achieve.
That’s why it is so vital to immediately grab the attention of readers with a catchy, informative title. A good title is the bait to the reader’s fish or the seductive form of a high performance sports car. It compels the reader to look further, making it hard to turn away or click onto something new. (more…)