We know that your company is your baby/spouse/more important than your dog. And therefore we are accustomed to hearing that the idea of outsourcing the content on your website feels decidedly like Joaquin Phoneix’s job in Her (see here for The Awl’s critical take; we at greatcontent disagree, incidentally- go and see it). Outsourcing a labour of love is creepy, intrusive, it’s wrong.
Outsourcing content: not the same as BeautifulHandwrittenLetters.com, fortuntely.
Image Source: carpetbagger.blogs.nytimes.com
I’m sorry to be the one to tell you this guys, but the insider’s point of view is rarely best.
Telling online retailers that we live in a globalised world and that they need their websites to be international has a certain preaching-to-the-choir feel to it. And yet, there are some things that are hard to get marketers on board with. Time and again, we hear our clients asking for translation services for their sites. And, without wishing to trash talk the noble art of translation too much, we’re not convinced that it offers the best possible bang-for-your-buck when it comes to getting into new international markets.
So what’s better? Why isn’t a straight translation the way to go?
Transcreation, that’s what. Or localisation, if you prefer. Continue reading
We’re all looking to get a bigger slice of the cake.
A bit more of the pie.
A bigger cut of the….
Alright, you get the idea. Continue reading
Sometimes when you meet someone, you just know, y’know?
When greatcontent was introduced to our internet kindred spirit Fruugo, an online retailer specialising in offering shopping in everyone’s native language, well, sparks flew.
And so, we’re thrilled to announce we’ve made things official. Continue reading
greatcontent opens Russian and Swedish text creation for its clients
greatcontent, a managed crowdsourcing service for multilingual copywriting, is now adding Russian and Swedish to its copywriting offering. The company is opening the doors for its clients to some of the fastest growing e-commerce markets in Europe. “Our teams have worked hard over the summer and we are glad to already have more than 200 qualified writers in Russia and Sweden available to our clients,” says Jasper Masemann, founder and CEO of greatcontent. Text production in Russian and Swedish went live this week. Continue reading
In the greatcontent office, we cannot count how many times we hear the word ‘keyword’ every day. Of course, keywords are a vital part of our work, so naturally the term crops up all the time. But it’s enough to say that sometimes our conversations have a ‘keyword’ keyword density of fifty per cent!
When it comes to online text, keyword density levels are something a good writer really has to be aware of. Writing effective SEO text means being able to integrate the required keywords correctly. This month’s Top Tips for Terrific Texts explains the best ways of dealing with keywords and how to get around any tricky issues a good writer may encounter. Continue reading
When we received our very first delivery of brand new Swedish and Cyrillic keyboards, we looked upon them with awe and curiosity, wondering to ourselves, “Who’ll need texts with so many strange letters?”
As it turns out, quite a lot of people. Continue reading
Image credit: t3n.de
When many of our clients learn how easy and quick it is to get good texts on our platform, they take their completed orders away and publish them directly on their site, believing that their content marketing objectives have been met.
Although this is a good start, there’s a lot more that can be done to make the quality texts you receive from us work harder. Here are some tips (and reminders) as to what really makes great content. Continue reading
Grammar isn’t always fun, but if you want to be a writer of any flavour, sooner or later you’re going to have to get intimate with the many and sometimes frustrating rules of the English language – and we don’t mean jumping in bed with a dictionary.
We’ve put together a list of the most common blunders we encounter on our editing adventures, and have also given them a ‘custom greatcontent (GC) severity factor’ – the higher the number, the worse (and more embarrassing) the error. Continue reading
Image source: moz.com
It wasn’t long ago that we looked at Searchmetric’s study on page ranking factors – the German study was the first of its kind in 2013 post-Penguin.
Well, not to be outdone by their European cousins, US Search Engine Marketing company, Moz, has recently released their own report on Search Engine Ranking Factors for 2013 and have come up with some divergent findings, at least where anchor texts are concerned. Continue reading