How Fresh Content May Influence Google Rankings

fresh content

Back in 2011, when Google changed their search algorithm in a bid to produce results that were ‘fresher’ it was difficult to predict exactly what the outcome would be. Five years later, we’re being told that one out of three searches is now impacted by the freshness factor and that overall results have changed for about 35% of all Google searches. Read more…


4 Biggest Content Strategy Mistakes and How to Fix Them

content-marketing

Creating a solid content marketing strategy is not without its challenges. When done well, a good strategy can successfully improve your overall approach to content writing, which will eventually increase brand awareness and regular site visits. In this post, we’ll be looking at the 4 biggest mistakes made when it comes to putting together a content marketing strategy, and how you can avoid them. Read more…


E-Commerce in the UK in 2016: A 6 Month Review

e-commerce

Believe it or not, we’re already 6 months into the year and to celebrate this milestone in the e-commerce calendar we’ll be showcasing the latest findings from Similar Web’s annual review. More specifically, we’ll be showing you how you can use these findings to develop and improve your online marketing strategies for the rest of the year. Read more


An Updated Guide to Meta Tags

meta-tags

A seemingly understated and potentially underused area of content marketing, meta tags have recently undergone a major makeover. In the past few weeks, Google has rolled out an update that could potentially improve the way we write and respond to meta tags. Read more…


Writing content for social media: The ‘whys’ and ‘hows’

social media

This week at greatcontent, we’ve been thinking a lot about social media marketing. More specifically, we want to put a spotlight on why we’re all so eager to share our likes and dislikes with our friends and followers. In turn, we’ll also look at the ways that businesses and content marketers can take advantage of the intimate relationship our generation has with social media. Read more…


How to build a solid content marketing persona

content marketing persona

One of the biggest challenges that marketers face is tailoring their content to a specified target audience. In today’s blog, we’ll be looking at creating personas and how they can help you produce meaningful content that actually resonates with your intended market.
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Storytelling: Using narrative content to sell your product

storytelling-travel-industry

One thing that the travel industry has always done right is that they really know how to sell an experience. Using a combination of unique storytelling methods, travel sites have adapted their marketing strategies in order to stir the imagination of their potential customers.

Looking at specific marketing methods and campaigns from AirBnb, EasyJet and TripAdvisor’s, we’re taking a look at the ways any business could replicate this strategy of success. No matter what you’re selling, developing a dynamic story around your product is a great way to entice and intrigue your online audience. Read more…


A guide to briefing – make yours count

How to write a briefing

Writing a good brief is easier than you may think. A briefing is essentially a blueprint for your finished text so it’s important to get your main points across to the writer clearly and concisely. We’ve compiled a short guide to help you write briefs that are relevant and to the point. Read more…


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