Content Marketing World: Reflections on Cutting Edge Content Strategy

Content Marketing World

With a game show, 123 hours of presentations and 225 speakers, Content Marketing World in Cleveland, Ohio provided the definitive, state of the art view into content strategy in 2016 and beyond. It’s not easy to summarise all these insights in a single blog post but were game to give it a try and here we discuss their most interesting takeaways for those who are serious about maximising their returns on content strategy. Read more…

How Fresh Content May Influence Google Rankings

fresh content

Back in 2011, when Google changed their search algorithm in a bid to produce results that were ‘fresher’ it was difficult to predict exactly what the outcome would be. Five years later, we’re being told that one out of three searches is now impacted by the freshness factor and that overall results have changed for about 35% of all Google searches. Read more…

4 Biggest Content Strategy Mistakes and How to Fix Them


Creating a solid content marketing strategy is not without its challenges. When done well, a good strategy can successfully improve your overall approach to content writing, which will eventually increase brand awareness and regular site visits. In this post, we’ll be looking at the 4 biggest mistakes made when it comes to putting together a content marketing strategy, and how you can avoid them. Read more…

E-Commerce in the UK in 2016: A 6 Month Review


Believe it or not, we’re already 6 months into the year and to celebrate this milestone in the e-commerce calendar we’ll be showcasing the latest findings from Similar Web’s annual review. More specifically, we’ll be showing you how you can use these findings to develop and improve your online marketing strategies for the rest of the year. Read more

An Updated Guide to Meta Tags


A seemingly understated and potentially underused area of content marketing, meta tags have recently undergone a major makeover. In the past few weeks, Google has rolled out an update that could potentially improve the way we write and respond to meta tags. Read more…

Writing content for social media: The ‘whys’ and ‘hows’

social media

This week at greatcontent, we’ve been thinking a lot about social media marketing. More specifically, we want to put a spotlight on why we’re all so eager to share our likes and dislikes with our friends and followers. In turn, we’ll also look at the ways that businesses and content marketers can take advantage of the intimate relationship our generation has with social media. Read more…

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