Grammarly – help or hindrance?


We all like to think that the content we submit to clients is grammatically correct, and that our text is well structured and coherent. However, most of us habitually make simple mistakes that we don’t even notice. Whether it’s ‘inappropriate use of comma’ (thanks, Grammarly, that seems to be a favourite of mine) or wrongly spelled words, such as defiantly instead of definitely, it’s easy to fall into the mistake mire.

Grammarly is a free tool for writers that has undergone something of a metamorphosis since it first appeared in 2009. It won the 2015 TopTenReviews Gold Award for best grammar checker, and it’s easy to install and use.

The Phantom Update: What Google’s Coolest Sounding Update So Far Means

Phantom Update

When word of a ‘Phantom update’ to Google’s search engine algorithms started to emerge recently, fanboys everywhere began to hope fervently that it had something to do with the new Star Wars movie. Sadly for them, and inconsequentially for the rest of us, it had nothing to do with the franchise from a galaxy far, far away and everything to do with the sudden hikes and drops that certain websites where seeing without warning.

‘The Phantom Update’ was dubbed thusly because Google remained conspicuously tight-lipped about the whole thing to the point where, initially, no one was aware anything was due to be changed at all. Recently, however, Google have confirmed with website that it had, in fact, made an update that runs primarily along quality assessment lines, prompting many to re-dub it the ‘Quality Update’. (more…)

Finally, a Scientific Approach to the Science of SEO


Back in 2011 debuted its first Periodic Table of SEO factors. This was a compilation of the most important ‘elements’ that go into good SEO practice, and was designed to rescue all of us lost in the sea of thousands of Google’s ranking factors and subfactors. It’s a stretch to say that it’s designed as an SEO basics for Dummies guide (experienced SEO lovers stand to gain a lot from it too) but, suffice to say, anyone willing to admit themselves at the Dummy level when it comes to SEO will learn a lot in a short space of time with this useful visual aid. (more…)

The Ultimate Survival Guide for greatcontent writers


It’s late July or early August and the sun is out. You’re keen to get out there and make the most of it – but in the meantime you’ve got some orders to meet.
Thing is, you’ve hit a problem and you call us.
No reply.
It might be that all of us at Great Content HQ have packed up our buckets and spades and headed off to the beach – or maybe you’re just calling outside of Berlin office hours.

Fear not. Our ultimate survival guide is here to help. With these easy tips you can finish those texts and get out to enjoy the sunshine yourself. (more…)

Find out what tools our team are using


Want us to let you in on some of our working efficiency and quick content creation secrets? If you didn’t get a chance to read them in our newsletter, read on to find out our team’s preferred tools to help them produce content. (more…)

How to adapt your content for mobile

mobile content

It’s a smartphone world and resistance is futile. Anyone in the business of offering website content has to appreciate that, increasingly, their sites are going to be viewed on a compact phone screen. And searched for through it. (more…)

How to write on any topic

How to write on difficult topics

As a content writer you are sometimes going to have to accept those technical, repetitive, boring or downright difficult orders. Often you take them because the platform didn’t have much on offer at the time, and that’s more likely to be at traditionally quiet times such as just after Christmas or the summer holiday period.

However, you became a content writer because you possess the talent and skills to write about any subject, and you know how to take an approach that is positive, flexible and resourceful. Those ‘difficult’ topics are your chance to shine, and there are several ways to make them more interesting and appealing. (more…)

How to write a good title


If you are publishing web content, what should be your primary aim? To draw in and hold the attention of readers until your message has been communicated. Beyond that basic goal, there isn’t much else that you should be trying to achieve.

That’s why it is so vital to immediately grab the attention of readers with a catchy, informative title. A good title is the bait to the reader’s fish or the seductive form of a high performance sports car. It compels the reader to look further, making it hard to turn away or click onto something new. (more…)

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