Don’t Let Bad Copywriting Services Damage your Brand Reputation


Google ranking is King, FACT! Meaning the quality of your website content can have a profound effect on your brand. Readers won’t to hang around if your website content is repetitive, irrelevant and uninspiring. Plus, low-quality content won’t rank high with Google or other search engines. You get what you pay for. If your copywriting service isn’t delivering content that is engaging, informative and well-researched, your brand reputation will suffer. Read more…

Don’t Sabotage Your Company With Cheap Translations


Picture the scene. You’re on the verge of a product launch in a foreign market, everything is perfect, from your social media strategy, branding and product descriptions to your website and retail channels – everything that goes into a successful product launch.

Well, almost everything. It only remains to turn those finely honed product descriptions into similarly informative, precise and appealing texts in the native language of your target market.

So what do you do? When you have a mountain of short, relatively simple texts to process, it’s only natural to try to save money with your translations. When costs have mounted in every other marketing area, surely there’s scope to save money on translation? What could go wrong? Read more…

Content Marketing World: Reflections on Cutting Edge Content Strategy

Content Marketing World

With a game show, 123 hours of presentations and 225 speakers, Content Marketing World in Cleveland, Ohio provided the definitive, state of the art view into content strategy in 2016 and beyond. It’s not easy to summarise all these insights in a single blog post but were game to give it a try and here we discuss their most interesting takeaways for those who are serious about maximising their returns on content strategy. Read more…

How Fresh Content May Influence Google Rankings

fresh content

Back in 2011, when Google changed their search algorithm in a bid to produce results that were ‘fresher’ it was difficult to predict exactly what the outcome would be. Five years later, we’re being told that one out of three searches is now impacted by the freshness factor and that overall results have changed for about 35% of all Google searches. Read more…

4 Biggest Content Strategy Mistakes and How to Fix Them


Creating a solid content marketing strategy is not without its challenges. When done well, a good strategy can successfully improve your overall approach to content writing, which will eventually increase brand awareness and regular site visits. In this post, we’ll be looking at the 4 biggest mistakes made when it comes to putting together a content marketing strategy, and how you can avoid them. Read more…

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