July 29, 2015
When word of a ‘Phantom update’ to Google’s search engine algorithms started to emerge recently, fanboys everywhere began to hope fervently that it had something to do with the new Star Wars movie. Sadly for them, and inconsequentially for the rest of us, it had nothing to do with the franchise from a galaxy far, far away and everything to do with the sudden hikes and drops that certain websites where seeing without warning.
‘The Phantom Update’ was dubbed thusly because Google remained conspicuously tight-lipped about the whole thing to the point where, initially, no one was aware anything was due to be changed at all. Recently, however, Google have confirmed with website Searchengineland.com that it had, in fact, made an update that runs primarily along quality assessment lines, prompting many to re-dub it the ‘Quality Update’. (more…)