How to write a good title


If you are publishing web content, what should be your primary aim? To draw in and hold the attention of readers until your message has been communicated. Beyond that basic goal, there isn’t much else that you should be trying to achieve.

That’s why it is so vital to immediately grab the attention of readers with a catchy, informative title. A good title is the bait to the reader’s fish or the seductive form of a high performance sports car. It compels the reader to look further, making it hard to turn away or click onto something new. (more…)

3 Marketing Lessons from the Royal Babies


Over the last ten years, power couples such as Kanye and Kim (Kimye) or Brad and Angelina (Brangelina) have deftly whipped up a media storm around themselves through the use of savvy marketing and PR. However, the latest duo to be found at the heart of their own global phenomenon is actually comprised of siblings.

Prince George and Princess Charlotte were born to have their names contorted into a portmanteau (oh yes, that’s the right word. You can look it up); perhaps something like Geor-lotte, or Char-orge, or maybe Prin-cess. Well, that last one doesn’t really work. Anyway, the point is, that despite one of them only having recently escaped the womb, this young duo have managed to engineer a media frenzy surrounding their pairing as Royal brother and sister, powerfully boosting the once ailing popularity of the British Monarchy. Below we are looking at the main marketing lessons to be learned from this media savvy, pint-sized powerhouse couple. (more…)

10+1 questions to Michael Draxler

Interview Michael - Picture from

Today is not just another day at greatcontent. Yes, there are a lot of texts to be written and emails to answer, but today they will have to wait for a couple of hours longer. We are heading to the office at the end of the corridor to interview somebody that prefers speaking, rather than writing, and wearing caps rather than ties.

Name: Michael Draxler
Position at GC: Head of Sales & Key Account Management
Background: Business Process Optimization / International Sales / Project Management (more…)

The Writer to Client Miscommunication Conundrum

KnightIn 1170, Henry II was extremely displeased with the then Arch Bishop of Canterbury Thomas Beckett and strode about his palace ranting. A nearby group of knights, misinterpreting his ravings to be a command, rode straight to Canterbury and almost created a civil war by publicly murdering Beckett.

Now, while miscommunication between writers and clients rarely results in the death of prominent clergy men or domestic warfare, it’s still a problem close to our hearts and our industry. That’s why, in this post, we’ll be giving a brief overview of the causes of this age-old problem and offering some suggestions on how to avoid it, with a little help from our old buddies, the conflict theorists. (more…)

The 3 best ways to maximize traffic

TrafficImagine you’re the CEO of a start-up business, a blogger, the owner of an online shop, or a member of an in-house SEO team. Traffic to your website and how to increase it represents one of the things that keep you awake at night. As well it should. (more…)

A post-Panda guide to e-commerce content feat. DaWanda

spice up your recipe for content

spice up your recipe for content

The introduction of Google’s Panda algorithm, as well as its subsequent updates, has been a real game changer for how websites do content.

However, since we regularly get thrown out of parties for our in-depth conversations about exactly how Panda changed the game, we will limit ourselves in this post to summing up that change as follows: (more…)

4 Content Marketing Tips for 2015

Your content “things-to-do” list for 2015

Google really started something when it stated the obvious and said people did not want spam clogging up their internet experience. When it followed this up with bruising updates to its search engine that sent offending sites crashing into oblivion, it started a mad scramble for quality content.

Suddenly everyone was talking about it and the phrase ‘content is king’ became an over-used and much abused mantra in digital marketing departments everywhere. (more…)

Panda 4.1 update is all about content

Sicher im Auto

Google’s war on duplicate, erroneous and low-quality content was recently stepped up with the launch of the Panda 4.1 search algorithm.

While a number of brands saw their quality content rewarded with higher rankings, many more lost their organic search footprint almost completely. But far from being something to be wary of, Panda 4.1 should be embraced as a revolution in content marketing.

Brands are now reaping the benefits of investment in quality content.


Pigeon: the Algorithm for local searches


Pigeon, a kind of electronic carrier pigeon, has joined the trusty ranks of Google as of 24 July. according to Twitter. Brian Mayo noticed that he could no longer locate the useful map technology on the main pages of this search engine. His comments echoed those of Mike Blumenthal and Barry Schwartz, and thus a new local search algorithm was created. It has been named ‘pigeon’. Why? Because it enables you to find your way home easily. But what is the role of Pigeon and what are the consequences for the SEO strategies of small and medium-sized enterprises? Let’s find out.


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