May 12, 2015
Over the last ten years, power couples such as Kanye and Kim (Kimye) or Brad and Angelina (Brangelina) have deftly whipped up a media storm around themselves through the use of savvy marketing and PR. However, the latest duo to be found at the heart of their own global phenomenon is actually comprised of siblings.
Prince George and Princess Charlotte were born to have their names contorted into a portmanteau (oh yes, that’s the right word. You can look it up); perhaps something like Geor-lotte, or Char-orge, or maybe Prin-cess. Well, that last one doesn’t really work. Anyway, the point is, that despite one of them only having recently escaped the womb, this young duo have managed to engineer a media frenzy surrounding their pairing as Royal brother and sister, powerfully boosting the once ailing popularity of the British Monarchy. Below we are looking at the main marketing lessons to be learned from this media savvy, pint-sized powerhouse couple. (more…)