A post-Panda guide to e-commerce content feat. DaWanda

spice up your recipe for content

spice up your recipe for content

The introduction of Google’s Panda algorithm, as well as its subsequent updates, has been a real game changer for how websites do content.

However, since we regularly get thrown out of parties for our in-depth conversations about exactly how Panda changed the game, we will limit ourselves in this post to summing up that change as follows: Continue reading

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4 Content Marketing Tips for 2015

Your content “things-to-do” list for 2015

Google really started something when it stated the obvious and said people did not want spam clogging up their internet experience. When it followed this up with bruising updates to its search engine that sent offending sites crashing into oblivion, it started a mad scramble for quality content.

Suddenly everyone was talking about it and the phrase ‘content is king’ became an over-used and much abused mantra in digital marketing departments everywhere. Continue reading

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Panda 4.1 update is all about content

Sicher im Auto

Google’s war on duplicate, erroneous and low-quality content was recently stepped up with the launch of the Panda 4.1 search algorithm.

While a number of brands saw their quality content rewarded with higher rankings, many more lost their organic search footprint almost completely. But far from being something to be wary of, Panda 4.1 should be embraced as a revolution in content marketing.

Brands are now reaping the benefits of investment in quality content.

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Pigeon: the Algorithm for local searches


Pigeon, a kind of electronic carrier pigeon, has joined the trusty ranks of Google as of 24 July. according to Twitter. Brian Mayo noticed that he could no longer locate the useful map technology on the main pages of this search engine. His comments echoed those of Mike Blumenthal and Barry Schwartz, and thus a new local search algorithm was created. It has been named ‘pigeon’. Why? Because it enables you to find your way home easily. But what is the role of Pigeon and what are the consequences for the SEO strategies of small and medium-sized enterprises? Let’s find out.

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SEO ranking factors for 2014: holistic content is the king

"The future of SEO is about possessing quality content."

“The future of SEO is about possessing quality content.”

The results for 2014 are in, and web analysis experts Searchmetrics have released their findings about how to ensure success in the world of SEO.

What the experts have found after studying the fortunes of 330 million web pages is that things are changing in terms of what factors encourage a high page ranking. This time around, according to Searchmetrics, to succeed in SEO content has to be relevant to users, well-written and holistic. In other words, the future of SEO is about possessing quality content that provides all of the information visitors need. Continue reading

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Ask Zadra: Do I cater my content for search engines or for users?

In the post, Zadra explains how to tread the line between writing for search engine spiders and writing for users, specifically in international campaigns.

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SEO: A History

SEO is a strange, mutating beast. From its conception, at the outset of search engines, SEO has changed dramatically. For those working in SEO, there is a need to be constantly alert to subtle changes made to search algorithms. In this blog we’re going to chart the history of SEO and outline some of the strategies that are working today. We’re going to start in the bad old days of 1997.

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Ask Zadra: What are the biggest factors for search engine ranking?

In this post, The Zadra deals with key factors to consider when working on webcontent strategy, and what to think about when you’re looking to boost your search engine rankings.

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SEO from a Writer’s Perspective

Another installment from our From the Writer’s Bullpen Series, superstar writer Connal tackles the hairy subject of SEO. Continue reading

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Ask Zadra: Webcopy 101


“Web writing is an activity that contributes to the success of a website. In writing texts for the web, one can add value to a site through adding great content and building a site’s character” Webcopy 101 with resident SEO queen and pizza orderer extraordinaire, Italy Manager, Francesca Zadra.  Continue reading

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