How to Go Viral: Tips for creating infectious content in 2016


On February 21st, AD 4, news broke that the grandson of Roman Emperor Augustus had died in Lycia. Whilst you’d think that this would be a hot topic across the Empire, it was discovered that the residents of Pisa didn’t actually find out until 36 days later. In an age where we’re fed 12 different cat videos an hour, we often take for granted how quickly content can travel. But, if you want to take advantage of the ability to ‘go viral’, there are a few tips & tricks you need to know before diving head first into the content-rich world wide web.
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A Content Marketing Forecast for 2016


The decorations have been stuffed in the garage, the wine has been drunk and even the thought of another turkey sandwich is enough to make us feel queasy. This can only mean the new year is upon us. 2016 promises to be a glistening opportunity for businesses looking to improve their online presence. To help combat the January blues and prepare for the year ahead, we’ll be outlining key points to consider when compiling your company’s resolutions. Read more…

Why your site needs a blog and how to create one


This week we’re getting incredibly meta with a post all about the benefits of blogging. More specifically, we’ll be looking at why some of the most successful sites incorporate high-quality, content-rich blogs, and how you can use this tool to engage and intrigue your client base. Read more…

Make writer’s block a thing of the past


We all have those horrible days where inspiration seems to be just out of reach and a blank page is all that we can manage. Writer’s block seems to strike at the worst possible moments; when you’re trying to impress a new client or when you have a deadline in twenty minutes. Never fear, dear greatcontent writer, help is at hand. We’ve come up with a few hints and suggestions that will help you get your writing mojo back. One of the quickest and easiest tricks is to simply make a list of the first five things you see. While it may not be pertinent to your article you have written something down and taken that all-important first step to banishing the block. But that’s not all we have up our sleeves, so why not….

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Insight from Buzzsumo and Moz: How to get more shares and links to your content


From the humble content-writer to the CEO of a major corporation, we can all agree that getting content shared and linked to is crucial to any successful marketing strategy. Done well, great content can help propel you into the commercial stratosphere, far beyond the cyber-graveyard where all bad content goes to die. Visibility is the key objective, as content that is linked to or shared definitely sees a boost in rankings.

Sounds simple enough to do, right? Wrong! (more…)

Grammarly – help or hindrance?


We all like to think that the content we submit to clients is grammatically correct, and that our text is well structured and coherent. However, most of us habitually make simple mistakes that we don’t even notice. Whether it’s ‘inappropriate use of comma’ (thanks, Grammarly, that seems to be a favourite of mine) or wrongly spelled words, such as defiantly instead of definitely, it’s easy to fall into the mistake mire.

Grammarly is a free tool for writers that has undergone something of a metamorphosis since it first appeared in 2009. It won the 2015 TopTenReviews Gold Award for best grammar checker, and it’s easy to install and use.

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